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Survey research was conducted through structured interview with the help of questionnaire.

Types of questions used in questionnaire were MCQ, Dichotomous questions, open ended questions.

The sample selected for the survey research was stratified random sample from in and around Pune.

Some of the old popular programmes of VividhBharati are SANGEET SARITA, BHULE BISRE GEET, HAWA MAHAL, JAIMALA.

Increase variety of programs.

New technology (sound quality).

New anchors (RJs).

Contemporary (Youthful).

Preference for other radio stations is mostly because of Quality of songs.

Anchors. Kind of programmes.

Vividhbharati has got highest rating for their old classical music collection and for the continuity of the songs i.e few advertisements between songs.

It has got poor ratings for the latest music collections, quality of anchors and programs and satisfactory rating for quality of songs (sound quality).

Only 11 out of 30 respondents want vividhbharati to be operating 247.

Only 50 respondents are ready to listen to vividhbharati if no alternatives are available.

Vividh Bharti Dhun Dawnload